The Secret Process to Increasing Facebook Likes- Term life

I’ve written about growing your Facebook Likes many times before. I wrote about it here and here and here and here and here and here.

That’s a lot!

So I considered not writing this post and adding to the noise. But I had to do it because what I am going to provide you today is unique and valuable. And — hey — everyone wants to know how to get more Facebook Likes!

The posts I’ve written before about getting Facebook Likes are certainly helpful. Those posts provide a list of ads and strategies you can use. But never before have I offered a process.

It’s taken some time, but I have adopted a process that I now use for myself and for clients to quickly and efficiently build a highly relevant Fan base without breaking the bank.

No, this is not about cheap Likes in strange countries. It’s not about shady services. It’s about implementing a process to strategically target people who will flock to your Facebook Page.

It’s a seven step process. Let’s go…

1. Use Graph Search to Isolate Precise Interests

I’ve spoken before about how to use Graph Search to learn more about your Facebook Fans. But I’ve been amazed by how well this works.

First, run a Graph Search like this:

Pages liked by people who like Jon Loomer Digital and Mari Smith.

Facebook Graph Search Pages Liked by People Who Like
I picked the biggest name I could think of to pair my Page with. I want to know the overlap.

I write down all of the Pages that appear on the first page of results. And then I run the process over and over again.

Then I run a Graph Search like this:

Favorite Interests of people who like Jon Loomer Digital and Mari Smith.

Facebook Graph Search Favorite Interests

I again run this process repeatedly. This time, though, I make sure to filter out anything that is too broad and clearly not relevant (like Traveling).

2. Create a Saved Audience in Power Editor

Then I go into Power Editor and create a Saved Audience. I add the Pages and interests that made the cut.

Facebook Power Editor Precise Interests Saved Audience

Notice that I did not include any hashtag interests to make it broader. I don’t want to target people who like something related to these Pages and interests (which is what happens when you use the hashtag), I want these Pages and interests only.

I keep country, gender and age targeting very broad…

  • Age: 20 and Over
  • Gender: Men and Women
  • Country: United States, United Kingdom, Canada, Australia, Portugal and Brazil

The countries I chose are reflective of what I see in my Facebook Insights. Focus on where your Fans are from, whom you reach and who engages with your content.

You could target only English speaking people at this point, too. I’ve chosen not to.

This Saved Audience is created. Hang onto it, we’ll use it later.

3. Create a Lookalike Audience

Normally I would list creating a Custom Audience first — I love Custom Audiences — but I’m going backwards here because I want to focus first on a completely different audience.

I fact, I’m not going to include Custom Audiences in this list at all because my intention is to find completely new people who were not previously exposed to your brand.

You’ve hopefully already created a Custom Audience. This involves uploading your email list (or other customer list) into Power Editor so that you can target ads at these people, regardless of whether they are Fans (powerful stuff!).

But I’d neglected Lookalike Audiences until recently. I wasn’t seeing great results. And I recently realized why.

Previously when I created Lookalike Audiences, I was adding targeting to make it far too fine. I wasn’t trusting Facebook’s algorithm that already determined that these users were similar to my customers. As a result, the audience was small and ineffective.

I learned from that, and you’ll learn from my mistakes.

To create a Lookalike Audience, highlight your Custom Audience in Power Editor and click the “Create Similar Audience” button.

Facebook Similar Audiences

Then have Facebook create a Lookalike Audience based on similarity (the top 1% of users similar to your Custom Audience).

Facebook Create Similar Audience

Do this for every country that fits your broader audience. Again, I used my top six countries.

Once again, put this aside.

4. Create Page Like Sponsored Stories

Create two different campaigns in Power Editor:

  1. Page Like Sponsored Story – Similar Pages and Interests
  2. Page Like Sponsored Story – Lookalike Audiences

You need to keep these Sponsored Stories separate because Facebook may otherwise decide too soon to go with one over the other.

Create one ad within each with very broad settings. Here’s what I did…

  • Placement: All Facebook
  • Country: United States, United Kingdom, Canada, Australia, Portugal, Brazil
  • Age: 20+
  • Gender: All
  • Connections: Users who are not already connected to Jon Loomer Digital

For everything else, I went with defaults. For the Lookalike Audience ad, I included all six audiences that I created (one for each country).

Now run these Sponsored Stories at a budget high enough or a period long enough to learn from the results. We’ll get to that later.

5. Create a Like Gated Offer

Now create a standard Facebook ad that attracts the same audiences as in the previous step. This time, you’ll use something of value as bait.

This is the excruciatingly simple ad that I created:

eBook Facebook Ad

If they click on the ad instead of immediately liking, they are directed to my Facebook tab where they are instructed to like my Page to get free access to the eBook.

Feel free to do something similar. Think of something you can create of value that you can give away in exchange for liking your Page.

By the way, I use ShortStack (aff.) to create these like gated tabs.

Reminder: Create separate campaigns, one for your Lookalike Audiences and one for the similar Pages and Interests. And don’t forget to keep the targeting broad!

6. Use Facebook Ad Reports to Optimize

Now it’s time to optimize!

If you haven’t yet started using the new Facebook advertising reports, you need to start now. It’s an absolutely amazing tool that can make your advertising a whole lot easier (and save you money in the process!).

Now you should create three reports that help you quickly see what is working. All three reports should filter out the campaigns that you just created. The difference is what you select in the Data Breakdowns setting.

Since you can only select one of these options for each report, you’ll need to create three:

  • Age & Gender
  • Country
  • Placement

Then edit the following columns:

  • Data Aggregation: Campaign and Ad
  • Delivery & Spend: Frequency and Spend
  • Clicks: Nothing
  • Actions: Page Likes
  • Cost per Action: Cost per Page Like

Through this process, I recently discovered I was getting 14 cents per Like on my Similar Pages & Interests Sponsored Story among people in the United Kingdom. That same group was getting me 22 cents per like on my eBook giveaway.

But I also realized that I was spending too much for certain groups and in certain placements. These are things that are now very easy to determine within the new ad reports.

So, what do you do with this information? You stop the original ads and create new, optimized ads that focus on the areas that are working.

That’s It!

That’s the process I’m using that I’m finding incredibly effective. Anything else you’d add?


Chicken Sausage and Vegetable Skillet –Low Carb,Paleo,Gluten Free-Best weight loss program


Chicken Sausage and Vegetable Skillet - Low Carb, Paleo, Gluten Free

It is almost embarrassing how many times I have eaten this over the last two weeks. Even though I spend a lot of my time cooking, I seem to eat the same things over and over again. Don’t even let me get started about my obsession with eggs… I love how simple this dish is to make and how clean, yet satisfying the ingredients are. The great thing about this recipe is that you can really use any meat and veggies you have on hand. There is also the added bonus of only dirtying one pan. Healthy, satisfying and only one pan?  I’ll take it!

Chicken Sausage and Vegetable Skillet – Low Carb, Gluten Free

Prep Time: 10 minutes

Cook Time: 20 minutes

Total Time: 30 minutes

Yield: 4 Servings


  • 3 tbsp butter
  • 5 chicken sausage links, sliced
  • 2 cloves garlic, minced
  • 1 small sweet onion, cut into large chunks
  • 1 small zucchini, halved lengthwise and sliced into moons
  • 1 small summer squash, halved lengthwise and sliced into moons
  • 1 small red bell pepper, cut into large chunks
  • 1 small yellow bell pepper, cut into large chunks
  • 6 cremini mushrooms, quartered
  • 1/2 tsp Italian seasoning
  • 1/2 tsp crushed red pepper flakes
  • sea salt and black pepper, to taste


  1. In a large skillet over medium heat, melt the butter.
  2. Add the chicken sausage, garlic and onion to the skillet and saute for 10 minutes.
  3. Add zucchini, squash, bell peppers, mushrooms, Italian seasoning, red pepper flakes, sea saltand pepper to the pan and saute for an additional 10-15 minutes or until vegetables are crisp tender.


I used a pre-cooked sun-dried tomato chicken sausage from Trader Joes for this recipe. You can use any type of sausage you prefer. I have also made it with kielbasa and it was delicious!

NUTRITIONAL INFO (Per Serving) Calories: 317 | Carbs: 9.5 g | Fat: 23 g | Protein: 20 g | Fiber: 1.5 g |Net Carbs: 8 g

Note – These counts can vary greatly depending which type of sausage you use. Please make note of that when choosing your chicken sausage.



8 Tips For Losing Weight During Menopause- Drug rehab center

Menopause and perimenopause are times of transition for women, when hormonal fluctuations result in many changes—some welcome and others not so desirable. Among the latter is weight gain, which drives countless numbers of women to seek ways to lose weight during menopause.

Why do many women gain weight before and during menopause? A combination of factors are the culprits, including:

  • Hormone changes. Menopause is marked by a dramatic decline in estrogen levels. Low estrogen is associated with an increased risk of obesity. In fact, menopausal women are three times more likely to become obese and develop metabolic syndrome (which often leads to type 2 diabetes) than premenopausal women. Lower estrogen levels also can reduce metabolic rate, which contributes to weight gain.
  • Poor sleep. One of the most common features of menopause is poor or insufficient sleep. Numerous studies have linked insufficient sleep with weight gain.
  • Depression. Mood swings and depression are common in perimenopausal and menopausal women. When you’re depressed, you can lose your motivation to exercise, eat right, and take initiative.
  • Poor insulin resistance. During perimenopause and menopause, women often experience insulin resistance, which means although the body produces insulin, the cells do not absorb it effectively. The result is a build up of sugar (glucose) in the blood since the insulin is not doing its job. Weight gain and development of metabolic syndrome and type 2 diabetes can result.
  • Loss of lean muscle mass. We all tend to lose muscle mass as we age, and with it comes a lower metabolism rate, which then makes it easier to gain weight.

How to lose weight associated with menopause
1. Don’t adopt a very-low-calorie diet. I know that sounds counterintuitive, but if you dramatically reduce calories, you will send starvation signals to your body. It will respond by going into survival mode. That means your metabolic rate will drop even more, making it even harder to lose pounds, plus you will lose more muscle mass.

2. Think Mediterranean. The Mediterranean diet is one of two dietary programs that can help menopausal women not only lose weight, but enjoy an eating plan they can live with for the rest of their lives.

In a new study (April 2016) published in the American Journal of Medicine, researchers reported on a comparison of the Mediterranean diet with a low-fat diet, a low-carb diet, and the American Diabetes Association diet.
They found that those who followed the Mediterranean diet experienced greater weight loss than the low-fat diet at 12 months or longer. The Mediterranean diet produced similar weight loss with the other two diets.

Other advantages of the Mediterranean diet is that it is also associated with improvement in cardiovascular risk factors and a reduced risk of Alzheimer’s disease. Another plus of the Mediterranean diet: it’s easy to follow because it includes a wide variety of readily available foods, which makes it convenient when eating at home or away.

3. Go veggie. Another option is a vegan diet, which has been shown to promote and support weight loss, as well as be associated with lower risk of cardiovascular disease, arthritis, and other health issues. In a study of postmenopausal women, 62 overweight volunteers followed either a low-fat vegan diet or the National Cholesterol Education Program (NCEP) diet for 14 weeks.

Researchers checked weight and adherence to the diet at 1 and 2 years. Women in the vegan group lost more weight at both 1 and 2 years than did the women in the NCEP group. In another study that compared the same two types of diets, women who followed the vegan diet lost more weight, even though they had no restrictions on portion size or calories consumed.

4. Practice mindful eating. One practice that is not limited to menopausal women is mindless eating. If you engage in mindful eating, you are likely to eat less, enjoy your food more, and feel full before you even finish what’s on your plate.

5. Include protein at every meal. Unlike sugary foods and fats, protein is metabolized more slowly, which helps you feel full longer. Foods high in protein also boost your metabolism and help prevent the loss of lean muscle.
Adding protein is easy to do; a handful of beans in your salad, chia seeds to top your cereal, a cup of yogurt for dessert.

6. Join the resistance. Resistance exercise that uses weight or resistance bands can preserve or increase lean muscle mass while also reducing belly fat. A new study (April 2016) reports that doing more repetitions is best for chasing away abdominal fat among postmenopausal women.

7. Embrace aerobics. Along with resistance exercise, you need to enjoy aerobics (cardio). Not only can aerobics (e.g., jogging, spinning, jumping rope, rowing, tennis) reduce belly fat, it also can help you preserve muscle while you are dropping those excess pounds.

8. Don’t skimp on sleep. Insufficient sleep is associated with elevated levels of ghrelin, a hunger hormone, and deficient levels of leptin, which is associated with satiety. If you are having trouble sleeping, try meditation or deep breathing before going to sleep, drink chamomile tea, listen to soothing music, try a white noise machine, keep your room in complete darkness, and turn off your computer, TV, and cell phone.

Menopause is a whole new chapter in a woman’s life. Don’t let that chapter be marked by excess pounds. You can lose weight during menopause by embracing a few healthful tips.



People with Autism and Learning Disabilities excel in Creative Thinking,Study Shows- Term life

A new study showing that people with autism display higher levels of creativity has been welcomed by campaigners, who say it helps debunk a myth about people with learning disabilities.

Scientists found that people with the developmental condition were far more likely to come up with unique answers to creative problems despite having traits that can be socially crippling and make it difficult to find jobs. The co-author of the study, Dr Catherine Best from the University of Stirling, said that while the results, from a study of 312 people, were a measure of just one aspect of the creative process, it revealed a link between autistic traits and unusual and original ideas.

“We speculate that it may be because they are approaching things very differently. It goes a way towards explaining how some people with what is often characterised as a disability exhibit superior creative talents in some domains.”

“It’s time people with autism and other learning difficulties are seen as people first. I want to educate people without learning disabilities that I’m not all that different to them, and I want people who do have learning disabilities to feel better about themselves by showing my problems. They are not alone.”

After working as an autism consultant on the National Theatre’s The Curious Incident of the Dog in the Night-Time, Binchy trained with Access All Areas, an award-winning theatre company that supports adults with learning disabilities to work in the arts, and runs the country’s only professional training programme for the creative arts for people with learning disabilities.

Actress Daryl Hannah says she has had autism since childhood
Actress Daryl Hannah says she has had autism since childhood

Patrick Collier of Access All Areas said: “It’s not about helping someone with autism of Down’s syndrome play Hamlet, although if they want to that’s fantastic – its about finding their own voice and to have that heard. People do need support to navigate the industry, but as this research shows, the creativity is there to be enabled.”

Autism is a lifelong disorder which affects 1 in 100 in the UK, changing the way they communicate and experience the world, and varying greatly from person to person. Jolanta Lasota, chief executive of the charity Ambitious about Autism, said lack of creativity is one of many autism myths. She welcomed the study for suggesting that seeing the world in a different way can be a positive trait

She said: “There are many misconceptions and myths about autism, the biggest one including being antisocial and having a lack of empathy. However, what people with autism struggle with is fitting their feelings of sympathy and caring into everyday interactions.

“While it is true that some people with autism can have very specific interests and may struggle with abstract concepts, this research helps to highlight the fact that seeing the world in a different way can be a positive trait too. We find time and again that many of our pupils in our TreeHouse School and Ambitious College are very creative, whether that be through art, music, film or photography. It is great to see research continued in this area to help dispel more autism myths.”

Lasota has been campaigning for employers to consider people with learning disabilities when they’re hiring, and hopes that studies like this will help. “With the right support, planning and opportunities from parents and employers, many people with autism have the ability to work. Despite this, recent figures show that only 15% of people with autism are in full-time paid employment – 79% of those polled who are not in employment would like to be.”


Doctor and nurse working with MRI brain scans seen through interactive display --- Image by © Monty Rakusen/Corbis

Hope for millions as scientists find ‘cure’ for dyslexia- Drug rehab center

Millions of people with dyslexia have been given hope by a set of simple exercises that experts say can cure the disorder.

A new study found the revolutionary treatment transformed the reading and writing skills of children with dyslexia.

They improved so much in national literacy tests they even beat classmates who had no learning difficulties.

More here…

• The girl struggling in class who’s now passed her 11-plus

The non-drug treatment also dramatically improved the behaviour of dyslexic children who suffered from attention problems and hyperactivity.

Many of them currently have their behaviour ‘controlled’ by drugs. But it appears that the exercises, originally designed for astronauts, could be far more effective – and without any chemical side-effects.

One of the teachers in the study said the approach had such a massive impact on the children that it had ‘cured them of their learning and attention difficulties.’

The findings will give hope to the two million British children and adults who suffer from dyslexia.

Many of them are never properly diagnosed as having the condition – which literally translates into ‘difficulty with words’ – and so struggle with reading and literacy problems all their lives.

Once diagnosed a child is usually helped through support from specialist assistants at school, extra tuition and more time to complete written exams.

A significant proportion of youngsters with dyslexia also have Attention Deficit and Hyperactivity Disorder (ADHD) so may be given drugs such as ritalin to improve their concentration.

Last year, a total of 359,100 prescriptions were written out for Ritalin-type drugs, at a cost to the NHS of £12.5million – with 90 per cent of them going to under 18s.

The revolutionary treatment Dyslexia, Dyspraxia and Attention Disorder (DDAT) programme is based on the idea that dyslexia is caused by lack of co-ordination.

It aims to stimulate the brain with a series of exercises, which were adapted by the father of a dyslexic child from moves used by astronauts.

They include walking downstairs backwards with your eyes closed, throwing a bean bag from one hand to another and standing on a wobble board or ball.

Professor David Reynolds of Exeter University, a leading Government adviser on education, and Professor Rod Nicholson of Sheffield University carried out the three-year study to test its effectiveness.

Prof Reynolds said ‘Before the treatment began, independent school reading tests showed that the children with learning difficulties were making only seven months progress in 12 months. And they were falling further and further behind their peers.

‘In the 12 months of treatment the children made 20 months improvement in reading progress and caught up with their peers.

After the treatment the children maintained their progress – in other words the treatment provided a permanent solution to the problem.’

The study, published today in the academic journal Dyslexia, tested 269 children aged between eight and 11 years attending Balsall Common Junior School, near Solihull (Midlands) and identified 35 children with dyslexia.

They were given a series of 10-minute exercises to do at home twice a day morning and night.

Every six months they completed a range of tests checking their progress, and they were assessed annually for their reading scores and national SATs test scores in maths, writing and comprehension.

The study shows:

  • Following the treatment, the children’s test scores showed they were no longer dyslexic
  • The more severe the dyslexia, the more the children gained from treatment
  • The beneficial effects persist more than a year
  • Before treatment the children were falling six months behind their classmates – afterwards they made 18 months improvement in 12 months – catching up with their peers.
  • National SATs results showed children treated for dyslexia did better than their classmates
  • Originally half the children had Attention Deficit and Hyperactivity Disorder (ADHD) symptoms, but this dropped to eight per cent after treatment

Prof Nicholson, an international authority on dyslexia, said ‘The treatment’s effect on those children with ADHD symptoms was particularly striking.

‘Before the intervention 12 of the children were diagnosed as ADHD. After the treatment only two had symptoms of ADHD and that position has remained one year after the course was finished.

‘The treatment is eliminating the inattention problems in the vast majority of children.’

Trevor Davis, headteacher of the Balsall Common School, where the study took place, was delighted by the results.

He said ‘I have been a head for 25 years and I have seen a lot of children with learning and attention difficulties getting nowhere.

‘In my entire career I have never been involved with an initiative that has had such a massive impact on children’s learning and their lives

‘In my opinion this programme has cured these children of their learning and attention difficulties.’

Professor Reynolds said: ‘Medical specialists and scientists avoid using the word cure in this situation because the debate it causes about whether dyslexia and ADHD have disease status or not.

‘But I have no doubt that the layman watching the effects of the treatment in more than 80 per cent of children who complete this programme, would agree it is a cure.’

The DDAT programme was developed by Coventry businessman Wyndford Dore.

He discovered the technique in his search to find a cure for his daughter Susie, now 33, who suffered from dyslexia that was so severe she tried to commit suicide three times.

Technology that was originally designed for astronauts, who suffer a form of temporary dyslexia in space, was used to develop the exercises.

Dore’s methods work using individually prescribed eye, balance and sensory exercises designed to stimulate an area of the brain called the cerebellum – a tangerine sized organ at the back of the head that is now understood to be involved in learning new skills such as reading and controlling attention.

Studies by Harvard Medical School, New York University and the University of California, have all confirmed the link between the cerebellum and learning and attention difficulties.

But the new British research is the first long-term study to be published in a journal that has been reviewed by experts in the field.

Wynford Dore said ‘Experts have argued for 50 years about whether dyslexia exists or not, they have argued about what causes it, how to define it, how to diagnose it and how to treat it.

‘We didn’t have time for any more argument. My daughter Susie attempted to take her own life while the so-called experts argued among themselves.

‘We focused on solving the problem rather than arguing about its existence. Is this a cure? This independent research, backed by a peer review, confirms we can now take away the problems in more than 80 per cent of cases. It is drug free and thus risk free, no other can say that.’

There are 11 Dore centres in the UK offering treatment costing around £2,000 for an 18-month course. Children in the study were treated free.

A spokesman for the British Dyslexia Association said ‘The BDA has not yet seen the research, and is not in a position to evaluate research.

‘Any new research has to be well evaluated by professionals in the field before the BDA can comment.



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Augsburg student prepares for her 121st brain surgery- Drug rehab oregon

MINNEAPOLIS, Minn — Life isn’t always fair. But Olivia Maccoux won’t let a rare brain disease stop her from living.

The 20 year old has had more than 100 surgeries on her brain.

The Augsburg sophomore was born with a condition called hydrocephalus. The disease causes fluid to pool on the brain.

Next week she said surgeons will operate on her brain to remove an infected shunt.

“I trust my neurosurgeon, obviously with my life. He’s probably done close to 120 surgeries on me,” she said. “The shunt is there to drain the right amount of fluid to make it even and that shunt is infected right now. It is working but not working to its full capacity.”

One to two of every 1,000 babies are born with the diseases.

But surgery is the last thing on her mind. She’s focused on making the dean’s list, again.

“I am going to try to do classes from the hospital when I can Skype into classes,” she said.

And once she recovers. Maccoux said she can’t wait to enjoy some of her favorite sports.

Playing soccer, hockey and swimming has helped with her headaches.

“It is an escape for me. It is weird. For some reason, when I play sports, specifically soccer my headaches — they don’t like just go away ( but)  I feel better,” she said. “I don’t know if that is a distraction or just the love of the game.”